Things You Need to Prepare When Getting SEO Services

You probably have learned about the importance of hiring an SEO expert when you start your online campaign. But you have no idea on what are the things that you need to prepare before you hire one. There are different factors at play in hiring a good SEO provider. Just like in any other profession their services will depend on how experienced they are and how skilled they are on their field. If you have a few names already of the team you are planning to hire then you need to prepare these important factors.

Your Budget
How much you are willing to invest for your SEO provider will help you determine on who you can manage to hire. For famous SEO service provider they would also ask for higher rate since they also have invested a lot of time and money just to get where they are in the SEO field. Most of them would usually buy the SEO tool kit or manual so that they can study it and use it to their own advantage. Just like in SEO Leicestershire they often provide local campaign for their client within their area. This will require a certain set of skill and technique to be able to reach out to the right people online.

Your Expectation
You probably have a certain idea on what you want to achieve with your online campaign. It is important that you discuss in detail with your SEO expert what your targeted crowd is and if you haven’t prepared high quality content for your campaign you need to provide them with a good idea on what you want to see or read. This way http://www.snapperblue.com/ can easily work on the project and produce a campaign that you are expecting and you will soon enjoy the benefits of having a successful campaign, SEO Leicestershire usually clients meet with their SEO expert several times before they can both agree on the perfect technique to use for their campaign.

Premier League Predictions – With Leicestershire CCC All-rounder Ben Raine

What is the score going to be when Leicester City welcome Manchester United to the King Power Stadium in a top-of-the-table Premier League clash?

Will Claudio Ranieri's side be able to match the stunning 5-3 victory that City pulled off last season?

That is the question we are asking Mercury sports writer James Sharpe, who gives us his prediction and casts his eye over the weekend's action.

It's 3pts for getting the correct score and just 1pt for getting the right result.

Every week, we invite a guest to go up against him. This week, it is the turn of Leicestershire CCC all-rounder and last season's player of the year Ben Raine.

Raine, a Sunderland fan, is backing Jamie Vardy to break Ruud van Nistelrooy's record by scoring in his 11th consecutive game against the Dutchman's former club.

Leicester City v Manchester United Old Trafford, Saturday, 5.30pm

Verdict: This is the one. First versus second. The division's most vibrant attack, the most lethal striker, against the meanest defence in the league. That is what Jamie Vardy will have to get past if he is to break Ruud van Nistelrooy's record and score in his 11th consecutive Premier League game. United are nothing to be frightened of. They looked dreadful going forward in their 0-0 draw with PSV in midweek. I don't think there will be much in it, and could be settled by a single goal. I was going to give it to United but I've changed my mind. I've learned not to write off City, and especially Jamie Vardy.

Sharpe's prediction: 1-0

Raine says: "I have been very impressed with Leicester. They are a team playing well above where you'd expect, but looking very comfortable at the top of the league. It's a challenge ahead of them, some tough teams to come, but don't see why they can't maintain current run. Would be good to see, as long as Sunderland ruin them in April." 3-2

Aston Villa v Watford Villa Park, Saturday, 3pm

Verdict: Aston Villa simply must win this game. They have not tasted victory since the first game of the season and are already five points adrift of safety and four behind 19th-placed Bournemouth. But the visit of Watford is no easy task, with the Hornets already proving they are a match for anyone in the league. They were so close to securing a point against Manchester United last weekend and, with the combination of Ighalo and Deeney, I fancy them to sneak a win. Down with the Villa.

Sharpe's prediction: 0-1

Raine says: 1-1

Bournemouth v Everton Vitality Stadium, Saturday, 3pm

Verdict: Everton absolutely destroyed Aston Villa last weekend and are showing some really impressive form amid a run of kind fixtures. Romelu Lukaku is in the goals while Ross Barkley and Gerard Deulofeu are also looking good. Bournemouth spurned a two-goal lead against Swansea last time out and cannot afford to do the same here as they sit a point off safety. Away win.

Sharpe's prediction: 1-2

Raine says: 0-3

Crystal Palace v Newcastle Selhurst Park, Saturday, 3pm

Verdict: For as good as Leicester were last weekend, Newcastle were utterly, utterly dreadful. Toothless in attack, hopeless in defence. Leonardo Ulloa will rarely have more time to head a ball into the net in his life. Palace may have lost to Sunderland last time out but that is surely just an anomaly for an impressive Eagles side.

Sharpe's prediction: 2-0

Raine says: 5-0

Man City v Southampton Etihad Stadium, Saturday, 3pm

Verdict: Speaking of being hopeless at the back, Man City were not much better as they were torn apart by Liverpool last weekend. A 1-0 defeat to Juventus in the Champions League made matters even worse for the side tipped by many to be the favourites for the title. Saints, too, suffered a disappointing loss last time out and, with main striker Graziano Pelle suspended, may struggle to get the better of City here. Sergio Aguero's return, too, is a huge boost for City – his goal against Liverpool was brilliant, despite the result.

Sharpe's prediction: 2-1

Raine says: 0-1

Sunderland v Stoke Stadium of Light, Saturday, 3pm

Verdict: Big Sam pulled it out the bag as they grabbed a 1-0 win at Crystal Palace on Monday night. It lifted them to within a point of north-east rivals Newcastle too. But Stoke's impressive 1-0 win at Southampton means they are now unbeaten in their last four away games. Big Sam is trying desperately to shore up the defence, and is not too fussed about attack just yet, so don't be surprised if this ends goalless.

Sharpe's prediction: 0-0

Raine says: "Not sure about how they're playing, don't like the long-ball route were taking, but they're starting to look more solid at the back. Think we'd be nowhere without Cattermole schooling opposition centre-mids every week." 2-0

Tottenham v Chelsea White Hart Lane, Sunday, 12pm

Verdict: Spurs are flying at the moment, and their 4-1 hammering of West Ham shows just how rich their vein of form is. Harry Kane, too, is well and truly back in the goals too. Chelsea have earned back-to-back victories but are still in nowhere near the kind of form to beat a Spurs side that is unbeaten in 12 league games.

Sharpe's prediction: 2-1

Raine says: 0-2

West Ham v West Brom Upton Park, Sunday, 2.05pm

Verdict: West Ham were torn apart by Spurs last weekend and Slaven Bilic will be looking for an immediate response from his side. They have been so impressive for much of the season but, withouth playmaker Dimitri Payet, look a far less imposing outfit. West Brom aren't great either, but Tony Pulis should have enough about him to get something out of this, especially following their win against Arsenal last week.

Sharpe's prediction: 1-1

Raine says: 2-2

Liverpool v Swansea Anfield, Sunday, 4.15pm

Verdict: The Klopp Effect is alive and well. Their mauling of Man City has already got Liverpool fans purring about being potential title contenders, despite having lost to Palace the week before. Well, if they keep playing how they did last Saturday, there is no reason why they cannot be up there. They just have to maintain consistency. Swansea did well to battle back from two goals down to earn a point against Bournemouth. But this is still undermining their great start to the season. I don't see them getting anything here.

Sharpe's prediction: 2-1

Raine says: 3-0

Norwich v Arsenal Carrow Road, Sunday, 4.15pm

Verdict: Arsenal were very impressive when they beat Dinamo Zagreb in the Champions League in midweek. It was made even better as they showed they could cope without Francis Coquelin screening the back four. Alexis Sanchez scored twice, so he will be hoping to add to that against a Norwich side in the run of some pretty poor form. Away win.

Sharpe's prediction: 1-2

Raine says: 1-3

Source: Leicester Mercury

SEO: The Value of Deep Integration

It’s the season that makes or breaks many retailers’ annual revenue expectations. At the end of November, most sites have frozen their code bases and marketers are watching their digital marketing performance like hawks.

But what should a retailer do when traffic from organic search decreases, when it’s not driving the year-over-year growth hoped for, and not even matching last year’s performance? When this occurs, retailers typically ask two questions: “Why?” and “How do I fix it immediately?”

Those are perhaps my least favorite questions in search engine optimization, because they typically mean that the rest of digital marketing has been isolated — “siloed” — from SEO. Gaps can be predicted, prevented, or at least discovered quickly and resolved if SEO is integrated into every aspect of marketing — from strategy to offline advertising, social media to site development.

When SEO Is Siloed
For example, a former client rushed in recently because organic search traffic was suddenly down 25 percent year over year and falling. It had been more than a year since I last worked with the site. So I reviewed the site’s analytics to see the data for myself. Indeed, it was true: November organic search visits were down 25 percent year over year and falling, as shown below.

 

For an ecommerce site, fewer visitors mean less revenue. A quarter fewer visitors than last year in the peak selling season, when the summer months had seen a quarter more organic search visits, is indeed an emergency.

But had an SEO professional been deeply involved with the site’s digital marketing strategy and implementation, the emergency could have been averted or at the very least discovered and resolved sooner.

In this case, an hour’s digging through the analytics identified August 15 as one trigger date, and October 25 as a second trigger date, for falling organic search visits. In addition, the organic search entry pages and keywords impacted represented a clear pattern.

Another hour’s discussion with the team identified that August 15 was indeed a release date for new features on the site and that the marketing team had modified product attribute tagging on October 25.

The end result was that the feature releases on August 15 started a slide in performance because it removed links that fed link authority to the top 10 entry pages on the site. Less authority means decreased ability to rank and fewer visitors.

The slide was magnified on October 25 when the change in attribute tagging accidentally removed those same top entry pages from a couple of the critically relevant category pages. Those top entry pages were still live at their same URLs, the bots (and visitors) just couldn’t navigate to them on the most important category pages. Again, links drive authority, and fewer navigational links to important pages means a decreased ability to drive consumers to the site.

SEO Integration Resolves Issues Quickly
The first step to resolution is prevention, which is the quickest way to resolve future emergencies.

The emergency described above sounds simple when spelled out after the fact with hard data and the specific cause-and-effect triggers identified. But every site I have worked with has had similarly explainable and preventable issues like this at some point.

We all want the coolest features on our sites to grab shoppers’ attention that encourages them to fill their carts and our coffers. Merchants have many things to focus on besides SEO, and likely SEO doesn’t even make the priority list for most. But SEO needs to make someone’s list in your organization. And that someone needs to be skilled in technical and content SEO methodologies, and needs to be integrated with the entire marketing process from idea generation to implementation.

Integration is what prevents SEO issues, or at least warns you that they will occur so you can plan for other channels to pick up the slack. Integration is also what helps you resolve issues quickly.

In this instance, an SEO expert would have flagged that this particular feature would cause issues with organic search. Perhaps the feature would have gone live anyway based on its user experience advantages or management excitement. But the team could have identified a backup plan for removing the feature if the decrease was significant enough, or for augmenting the feature with other content to mitigate the impact.

We certainly wouldn’t be having the conversation around a sudden drop of 25 percent of the site’s traffic year over year when it had previously been increasing 25 percent year over year.

To Fix, Diagnose the Problem
But actual resolution hinges on diagnosis. You can’t fix a problem if you don’t know what the problem is. The faster you diagnose a problem, the faster you can put a solution into place.

Diagnosis requires analytics, familiarity with past performance, and the willingness of the team to discuss without animosity the data and identify potential causes.

If the developers won’t talk because they’re offended that the SEO professional thinks their code is wrong, or the creative team’s feelings are hurt that its vision might have contributed, it’s seemingly impossible to find the answer. The fault might actually be that the SEO professional failed to recognize the potential negative impact of a feature or structural change or text modification.

Who cares? Now is the time to solve the problem. Everyone needs to be at the table with a clear head to accomplish that.

There is no one-size-fits-all quick fix for SEO. Every SEO problem on every site is different based on combinations of technology and features and topped with unique architectures and levels of link authority. But with accurate data analysis to identify the true problem and the specific dates when those problems began, members of an integrated marketing team can put their heads together to come up with a diagnosis and a list of potential solutions.

Then, just fix it. I often say that “just” is a four-letter word, not unlike some swear words we tell our children not to say. When I find myself saying “just,” I realize that I’ve trivialized something that’s usually very complex. But with the diagnosis in hand, a talented team can always work together to find a solution that works.

Source: PracticalEcommerce